Profile

Dr. Lixian Qian is a Senior Associate Professor in Marketing and Innovation at International Business School Suzhou (IBSS) of Xi'an Jiaotong-Liverpool University (XJTLU). He is currently serving as the Associate Dean for Research at IBSS and is the founding director of Smart Mobility Analytics Center of IBSS (https://smartmobilityanalytics.github.io/).

Dr. Qian’s current research focuses on technology adoption and diffusion, marketing analytics, marketing-operation interface, innovative business model, and sustainability. His research articles have been published on peer-reviewed international journals and book chapters. Two of his research articles were designated as ESI Highly Cited Papers (among top 1% most cited in the corresponding fields) by Web of Science. His research has been funded twice by the General Programme of National Natural Science Foundation of China (NSFC).

Dr. Qian teaches a range of modules on marketing and research methods at undergraduate, postgraduate and executive education levels. He is the Fellow of the Higher Education Academy (FHEA) in the UK and the council member of China Marketing Association of Universities (CMAU). Dr. Qian serves as the NSFC peer review expert, guest editor of Journal of Consumer Behaviour and ad-hoc reviewer for over 20 SCI/SSCI academic journals and international conferences. He is selected into the Jiangsu 333 High-level Talent Programme. He received the 2016/2017 Outstanding Teacher Award of Xi'an Jiaotong-Liverpool University, the 2018/2019 IBSS Research Excellence Award and the Outstanding Advisor of the Sixth China National College Students Competition on Energy Economics in 2020.
His Google Scholar Profile is: https://scholar.google.com/citations?user=UFU5vekAAAAJ&hl=en

**Prospective PhD students and Postdoc researchers who have strong mathematics/statistics/computing background and are interested in Mobility Analytics are welcome to contact Dr. Qian.



钱力显博士现任澳门尼威斯人网站8311西浦国际商学院高级副教授、兼任英国利物浦大学管理学院博士生导师。他目前担任西浦国际商学院副院长（科研），也是西浦智慧出行分析研究中心的创始负责人（https://smartmobilityanalytics.github.io/）。他的研究兴趣包括绿色创新的采纳与扩散、交通出行行为与创新商业模式研究、数据驱动的营销战略研究、能源与环境可持续发展等。已经在国际学术期刊、会议和专著中发表论文20余篇，其中ESI高被引论文2篇。主持或完成国家自然科学基金面上项目2项、江苏省高校哲学社会科学研究项目1项、校内科研项目3项。他主要讲授营销学与管理研究方法的本科与硕士课程以及相关高管培训课程。他是英国高等教育学会会士，中国高等院校市场学研究会常务理事；担任国家自然科学基金通讯评审专家，国际SSCI期刊Journal of Consumer Behaviour客座编辑，20多个SCI/SSCI国际学术期刊和主流会议的审稿人。他入选江苏333高层次人才培育工程，曾获得2017年澳门尼威斯人网站8311年度最佳教师奖、2019年西浦国际商学院杰出研究奖、2020年第六届全国大学生能源经济学术创意大赛优秀指导教师等荣誉。

**钱力显博士目前正在招收交通出行行为建模/实验/实证分析（Mobility Analytics）方向的博士生和博士后，欢迎具有较强数学/统计/计算机背景的优秀学生或博士加入他的团队。