Profile

Dr Ellen E Touchstone is the inaugural Associate Dean for Responsible and Sustainable Business Education at the International Business School Suzhou @ XJTLU. She received her MBA in International Business from ASU Thunderbird School of Global Management and her PhD in Applied Linguistics from the University of Southern California. She is a thought leader on inclusive banking with her research on the linguistic servicescape and multilingual advertising published in the Journal of Business Research and the Journal of Consumer Research respectively. The carbon reduction initiative she launched with the Sustainable Future Talents student group, "Fifteen Ways in Fifteen Weeks" won the AMBA BGA Best CSR & Sustainability Initiative 2022. In March 2022, she was named a “China Super Woman” by Shanghai-based Green Initiatives for her work on environmental and gender equity initiatives in the Yangtze River Delta