SCOPE AND OBJECTIVES

The objectives of a Four Level Crisis Communications Program are similar to those of existing, multi-year programs: a progressive, systematic, logical approach to growth in professional development in a particular field. Because of its nature, the Public Information Officer position has many peculiarities that are common no matter where the position is found. In many respects it is much like the position of City Clerk, City Manager, or other function that relies on certain general qualifications and background, but is specialized.  Like the City Manager or City Clerk, the PIO has a scattered network of support found in associations and conferences.

The Four Level Crisis Communications Program will follow the examples already set in many positions around California and the rest of the nation by providing a progressive learning experience.  At each level, participants will be involved in increasingly more advanced, complex and intense training.  Once widespread recognition of the Four Level Certificate is received, participants will be recognized as possessing advanced skills in Public Information, with an emphasis on Crisis Communications through the media, whether the participant is a full-time PIO or not.

CSTI presented its first Third Level offering during the 1990/91 CSTI Academic Year. It was a five day session at the Institute. We have not received POST approval. Continued marketing and recognition of the Four Level  Certificate by local and state agencies continues. We already have a data base for mailing application information and a strong network of graduates state and nationwide.

The underlying theme of each level of the program is three-fold: Leadership, Teamwork, and Communications Skills. These key elements of effective disaster response are emphasized in the many group activities.